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Introduction

Sam at PDS approached me initially in late 2018 with a totally different project for us. They had signed papers to sell all of the Fast and Furious vehicles used during the Fast live event show. This included all of the replica cars from the film plus numerous stunt cars. It would be a sale that petrol heads and film enthusiasts would be very excited about and PDS were keen for us to help to find them the right audience for.

When we looked at the sale we immediately knew it was a perfect fit for our Video and Social media marketing package. This meant designing a highly engaging 40 second social media flash video that leveraged the iconic brand as well as created the same level of excitement of the live event and films. This is hard to do in 40 seconds but this was the key to getting our targeted audience to engage from there newsfeeds on social media. The video can be seen here. We used the video to target petrol heads and film memorabilia enthusiasts online.

As well as video and social media we did an email campaign with Empire magazine. Had a banner in the total film newsletter as we as sponsorship of the classic cars newsletter.

When we book 3rd party lists as well as our own we always get cheaper rates then auctioneers would directly and it helps standardise html as well as making it easier managing timings through to keeping a handle on performance.

Next stage involved designing all content, banners, html, social campaigns and the video itself. This was all completed to a high standard within 48 hours.

Then it was all about getting buyers to the auction sale. Results below.

Campaign Performance

1
Total Video Views
1
Unique Clicks*
1
Total Reach
1
Total Impressions
1
10 Second Video Views
1 %
Video view rate
1
Total engagements
1 %
Engagement rate
1
Opens
1
Clicks
1
Opens
1
Clicks
1
clicks

The “Fast Live Event” was an exciting but daunting project for us as key to its success would be reaching a new market and making sure that we created great awareness in the right places.  Paul and his team had a brilliant handle on the sale from day 1 and suggested a comprehensive marketing strategy at a fixed rate that was incredibly competitive.  This was key as it was a high risk sale with no real way to effectively appraise potential hammer prices. We had a massive influx of buyers as soon as the plan started and this resulted in a high number of participations and in truth really helped in a fantastic final  result for us.  I wouldn’t hesitate in working with Bidderlists again or recommending them to any of our business associates.

Peter Davis

Managing Director

The “Fast Live Event” was an exciting but daunting project for us as key to its success would be reaching a new market and making sure that we created great awareness in the right places.  Paul and his team had a brilliant handle on the sale from day 1 and suggested a comprehensive marketing strategy at a fixed rate that was incredibly competitive.  This was key as it was a high risk sale with no real way to effectively appraise potential hammer prices. We had a massive influx of buyers as soon as the plan started and this resulted in a high number of participations and in truth really helped in a fantastic final  result for us.  I wouldn’t hesitate in working with Bidderlists again or recommending them to any of our business associates.

Peter Davis

Managing Director

© Bidderlists 2019

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