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Introduction

Troostwijk are recognised as being the global leader in Online Industrial Auctions. They have a team of over 180 staff in multiple different countries. An auctioneer since 1930 and a trend setter in the Market with regards to its auction platform and its marketing prowess. They work with Bidderlists every week to promote its auction sales. They have a precise handle on traffic, goal conversion and ROI from there marketing efforts. The feedback they give us continually helps us to get better and drive even stronger results

Christian Vergunst is a campaign manager at Troostwijk. He is a digital expert with a great understanding of what makes a digital campaign get great results but also how to dial back and look at ROI after the final lot has closed. Christian approached us in January of 2019 with an interesting sale with a number of potential markets that could be targeted to achieve a great end result. The sale was for the closure of the Coty Aerosol Plant. Featuring filling equipment, packaging lines, homogenizers, utility equipment and more from leading manufacturers such as Pamasol, Gronemeyer, Schwartz and Mettler

Our guaranteed performance always offers our clients piece of mind when building there marketing plan.

When we looked at the sale we realised that we had over 40,000 matched and relevant buyers across our network. We looked at the overall budget and to maximise performance we focused on the best geographical coverage to get the most participations for the auction.

We focused on a local audience and neighbouring markets as well as included key developing markets where there was proven appetite for the assets. This finished with a highly targeted distribution of 15,000 records with Exapro and 8000 with Kitmondo. Both had significant performance guarantees with 600 and 400 visitors guaranteed as a minimum clickthrough against the email campaigns

BIDDERLISTS MARKETING ACTIVITIES

600 Visitors guaranteed from Email Blast with Exapro 5th March 2019

400 Visitors guaranteed from Email Blast with Kitmondo 6th March 2019 

Bidderlists Industrial Bulletin Headline News and Banner 13th March 2019 

Social Media Video   26th February 2019

Then it was all about getting buyers to the auction sale. Results below.

Campaign Total

Campaign Performance

1
Total Reach
1
Clicks
1
Video Impressions
1
Video Views

social

1
Total Reach
1
Total Views
1
Total Clicks
1 %
Total Reach
1
Total Views
1 %
Total Clicks

EMAIL

1
Total Opens
1
Total Clicks
1
clicks

At Troostwijk Auctions we have a lot of industrial auctions varying in in all sorts and sizes. Paul has always been able to think along to reach the right audience with the right message. With knowledge in multiple sectors we have managed to reach thousands of potential buyers and increase our visibility and revenue and thus providing a valuable partner in lead generation. This was another sale where we needed to work with the right partner to help us reach the right sort of buyer to maximise our end auction result. This was delivered comprehensively by the Bidderlists team. As well as continuing to meet expectations you always have the sense that the team are attempting to push the envelope with their product offering and they are always striving to be the very best at what they do.”

Christian Vergunst

Campaign Manager

At Troostwijk Auctions we have a lot of industrial auctions varying in in all sorts and sizes. Paul has always been able to think along to reach the right audience with the right message. With knowledge in multiple sectors we have managed to reach thousands of potential buyers and increase our visibility and revenue and thus providing a valuable partner in lead generation. This was another sale where we needed to work with the right partner to help us reach the right sort of buyer to maximise our end auction result. This was delivered comprehensively by the Bidderlists team. As well as continuing to meet expectations you always have the sense that the team are attempting to push the envelope with their product offering and they are always striving to be the very best at what they do.”

Christian Vergunst

Campaign Manager

© Bidderlists 2019

© Bidderlists 2019

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